Sony Rebranding

Blueprint Concepts have recently been involved in a number of nationwide rebranding projects. The most recent one was for the Sony Centres. The brief was supplied to Blueprint Concepts just over a month before the clients intended national rebranding campaign deadline, which coincided with a number marketing and in house changes - this meant the signage had to go up quickly.

This provided a challenge for the project managers at Blueprint Concepts, as the process outlined below had to be completed within an extremely short time frame.

 Rebranding stages:

1. Site survey/audits, including measurements, photos and mockups per site
2. Signage types/ materials selected and signed off
3. Configuring artwork per sign/ per site
4. Manufacturing of all sign types
5. Packaging & Freight from centralized factory to interstate; and
6. Installation of all signage at 10 locations nationwide, which included painting whole building facades.

All of the locations were completed within the time allocated, Blueprint Concepts managed to accomplish the task at hand effectively.  With stores dotted around the country in NSW, VIC, QLD, SA, TAS and WA all branded with the ‘Sony Centre’ logo – Blueprint Concepts' client are very grateful and the team has another satisfied client.