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Multi-site branding is a necessary process that all brands need to consider at different stages in their life cycle. It is defined as the development of a new logo, name or design intended to strengthen and reposition the brand in the marketplace.
Brand implementation
Brand implementation and the importance of ensuring brand consistency, if undertaken properly, is a key determinant in remaining competitive. Brand implementation refers to the implementation of a company's brand across multiple sites or platforms. Blueprint Concepts has vast experience in both rebranding and brand implementation nas has managed this process on behalf of a significant number of Australia's largest companies.
The process includes the following key elements:
- research
- site audits
- planning
- specification and engineering
- fabrication and installation
- evaluation and maintenance
Blueprint Concepts' most recent project was the Hays Recruitment Australian and New Zealand corporate rebrand rollout.
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