Choosing the right substrates to withstand the elements
A quick look around your local set of shops and you will notice many retailers and buildings have signage that is showing signs of weathering. What is the reason for this? Is it because the signage has been in place for many years or is it because many customers are sold the cheapest possible signs as opposed to signs that are able to withstand the constant battering of wind, sun, rain and graffiti.
Our consultants at Blueprint Concepts will advise you on which materials are suitable for your application, and never recommend an option that is not suitable for your environment. The result being that your signage will last for a very long period of time, and while your initial upfront costs may be slightly higher than if you went with cheaper signage substrates, your maintenance and need to replace the signage will be reduced significantly. The cost savings of the reduced maintenance and refurbishment costs will far outweigh the upfront cost.
Ensuring the signage is visible and creates a “wow” factor
Blueprint Concepts can assist you with the optimal height of your logo and wording based on how far viewers will be viewing your signage from. The colours of the lettering and the background colour are also extremely important, and ensuring there is enough contract between the two is vital to ensure your sign will stand out and be clearly visible.
Generally people only look at your signage once and for only a few seconds so it is important you create an impact and stand out from your competitors. We will work with you to show you different illumination options and provide some options on the best fixing methods and constructions methods for the building façade or wherever you want your sign to be placed.
Things to consider when choosing your signage
- Will your sign be undercover or fully exposed to the rain?
- If it is exposed to the rain is it just spray or direct rain?
- Is your sign exposed to the sun, if so for how many
hours? How harsh is the sun in your city?
- Is your signage likely to be a target of graffiti? What type of graffiti?
- Is it the right size for people to view it from where they will be looking at it from, and does the lettering/logo colour have enough contract with the background?
These are just a few examples of the sorts of questions we discuss with clients every day. If signs are not your specialty, then give someone a call who is by phoning us on 1300 784 540.
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